Two Big Content Creation Rules For An Info Marketing Business

When you build an info marketing business you should already know and appreciate that content creation will form a very important and integral part of your plan. When marketing to a niche or sub niche market, the prospects and customers are seeking content that is of an acceptable quality, be of value and also helpful for them to utilise in the pursuit of their interest.

There are two very important factors to concentrate on when creating content and by achieving this you will be on the correct path of building a loyal following which will form the foundation of your info marketing business. So what two factors must be used within your content? The ultimate goal you should be aiming for in the various forms of content that you create, especially blog posts and emails to your list members is for you to impart information to the readers that is desirable to them and in a way that they will find enjoyable. The key is to provide them with helpful information they want in an enjoyable way and avoid offering just anything in the most boring way possible as the consequences of that will be your internet business will become a rather lonely place to be.

It is a fact that most people read because they enjoy a good story. Now, whilst you will be giving factual information in relation to your niche subject rather than fiction, you need to be able to write it in a fashion that will not bore the reader to death. By practising the art of writing, you can make what may be a “dry” subject a much easier read by writing in a “lighter” style. Try using comparisons and analogies by comparing one thing with another. Remember, the prospect or customer has a huge amount of information constantly directed towards them and their time is limited. If those in the niche arrive at your blog and website to seek content, ensure that what they find will entice them to return on a regular basis. Through providing content in an entertaining way, you will create a very good chance of those interested in what you have to say staying with you for the long term.

Your content should not be just all fun as it should set out to also educate and teach the reader the answers, way forward, solve the problem, to progress their interest and for it to be worthwhile for them giving you their attention. They want to find out more information, they want to learn and whether that is solving a problem or furthering an interest, you should be establishing yourself as the go to person that supplies the very information that they are looking for.

So using these two content creation rules for an info marketing business the target is to achieve a balance between the two. Don’t bore, yet don’t be flippant, give valuable and helpful information yet delivered in a style that the reader can understand and use. And the easiest way to achieve this is to practice your writing techniques, look at content that you enjoy and learn from the style of writing. It does take some work, yet it is a very important part of building an information marketing business.

10 Steps to an Extraordinary Marketing Plan

Do you want a Marketing Plan that sets out your marketing purpose clearly and concisely? Then you need to follow these steps to guarantee marketing success.

Step 1: Write down the purpose of your business

This is a one sentence summary of what the purpose of your business is.

Step 2: Define your market situation

  • What are your customers doing?
  • What are your competitors doing?
  • What is your market environment doing?

Step 3: Set goals and objectives

You cannot have a plan if you do not know where your are going. Your goal tells you where you are going and your objective tells you how you are going to get there.

Step 4: Define your market

Know your customer profile – who they are, where they are and how they are.

Step 5: Use your marketing plan to advance your position, brand and creative strategy

  • Your Position-this is the niche that only your business can fill in your customers mind
  • Your Brand–the characteristics and attributes and implied promises that customers remember about your business
  • Your Creative Strategy-the strategy that you will follow to endorse your brand and position in all of your marketing communications

Step 6: Set your marketing strategies

Use your plan to go into extensive detail about the following priorities:

  • Product strategies
  • Distribution strategies
  • Pricing strategies
  • Promotion strategies

Remember to add any other strategies that may be crucial to your market and business.

Step 7: Outline your tactics

Detail the tactics you will be employing to implement the above strategies. These are the various procedures that you will be following in order to implement these strategies, for example:

  • Develop product brochure
  • Develop publicity plan
  • Develop a web page etc

Step 8: Establish your budget

Do not just use last years’ budget where you just add an x amount for inflation. Begin from scratch and remember to add in all variables based on the tactics in step 7. Do not forget to make provision for additional staff, freelancers etc that may be needed to implement your marketing tactics.

Step 9: Blueprint your action plan

Put an action plan together detailing what needs to be done, by when and by whom. Allocate deadlines, budgets and responsibility clearly to ensure that team members are aware at all times of scope of work.

Step 10:Think long term

Indicate possible market development opportunities that you will research over the next 12 months. Some things should not be rushed into so use the time available to go into detail with these opportunities so that when it is time to develop next years’ marketing plan you will have all the info available.

Last step (but most certainly not the least): All of the above steps are of absolutely no use if this step is not implemented: USE YOUR PLAN!

4 Reasons Why an Internet Marketing Plan Can Help Any Business

For those who wonder whether or not their business is a “fit” for Internet marketing or whether they think their marketing dollars would be better put to use elsewhere, I encourage them to take a serious look at aspects of Internet marketing. For active businesses that are not currently incorporating a significant portion of their efforts to generate new customers online with a comprehensive Internet marketing plan, they are missing out on something that could take their business to a whole new level.

For new businesses, an Internet Marketing plan can be just as helpful, if not more so. Let’s go into each of the following four major reasons in a little more detail:

  1. Access to target market
  2. Speed
  3. Low cost
  4. Measurable results

Access to Target Market

Many business owners think that their customers aren’t searching the Internet for their type of product or service. Well I’ve got good news for them…there are. Lots of them. And for all types of products and services imaginable.

Is anybody searching for the term ukulele (since I have a ukulele store, of course)?

Yep, 24,700 per day (Google only)!

How about cat sitting? Does that seem like something that nobody is looking for? Well, they are…

4,500 per day (Google only)!

Small businesses have access to their target market through the Internet. Either at a national level or local if that is more applicable. It is sure a lot easier to sell to people that are actively looking for your stuff than to try to convince somebody that they should want your stuff, don’t you think?

Speed

The Internet allows us to receive instant feedback from around the world on our ideas. That fact is still absolutely amazing to me. Post a comment on a blog site, post a topical video or article, or create a pay-per-click advertisement for a search engine and see how others view this in minutes! Now let’s think about how a product might be typically marketed:

  • Define audience and offer
  • Write copy
  • Purchase advertising space or produce direct mailing
  • Wait weeks for any meaningful results

…and what if the results aren’t good? Much time and money has likely been spent producing this marketing campaign, but many things could have been wrong with it. Wrong audience, wrong copy, wrong offer…

For small businesses, this failed attempt at a marketing campaign (that we likely had high hopes for) has left us maybe even a bit sour on marketing in general for our business.

On the other hand, with Internet marketing, we can accomplish the following in a single day:

  • Find the people that are searching for our exact product or service
  • Place an ad directed to those people only
  • Get feedback on the effectiveness of that ad

Different versions of the ad can be running at the same time and provide critical info about what works and what doesn’t.

Low Cost

The thought of low cost might surprise business owners that have put money into Internet marketing and seen that money disappear more quickly than if they were to feed it into a shredder. This has happened to a great many of us.

But, the cost of designing and hosting websites is lower than ever. Or at least it should be if you utilize the tools at our disposal today. The problem is how to get actual traffic to the site. Most business owners are familiar with the paid type of traffic, using a mechanism like Google Adwords. The squandering of marketing dollars with Google AdWords is a common occurrence. If not done properly it can be a very costly lesson. This is not to say that AdWords can not be an outstanding tool for businesses, but it needs to be done very carefully and many have failed in getting an actual profit from their efforts with Adwords.

But get this…there is an even more effective way to get those Google searchers to your site. A phenomenon has occurred in search.

I’ll provide some background first…People searching the Internet are far less frequently clicking on the paid sponsored advertising. Do you know that the top search result that is not paid for (otherwise known as organic) gets 35-40% of the clicks?!

This is compared to typically only 0.2-1% for the top paid result.

These organic results can send a huge number of people searching for your product or service to your site- for free! A properly planned and executed search engine optimization (SEO) plan can get small businesses that traffic at a very low overall cost (the cost equates to the effort required to execute SEO plan).

Measurable Results

How does a business really know the return on its marketing dollars? If a business often chalks its results up to “branding”, it likely means pitiful actual results.

Actual results meaning: active leads; customers; and revenue.

Although there are plenty of ways to blow your marketing dollars on the Internet with branding activities, small businesses will avoid these like the plague. Instead, they should focus on measureable activities. We can see each and every time somebody clicks on a link that brings them to our website, and then get the statistics on how many of those visitors took us up on our offer (whatever our most desired result for them is). The information available from Internet marketing is pure gold and these measured results show us where to focus our attention in future marketing campaigns and what needs to be changed and tested.

If a business incorporates a results-oriented Internet marketing plan into their next business plan, the results might just be amazing.